Media & Sponsorship || Brand Manager

Job Description

THE BRAND MANAGEMENT TEAM

This is the get stuff done, turn-problems-into-solutions, make our clients look like the rock stars, driving force within Live Nation's Media & Sponsorship division. We are a collection of resourceful, ambitious, and strategic-minded individuals that thrive in an environment full of variables and unknowns. If you like to sit at a desk, write white papers, and theorize on how things should work, this is not the job or team for you. If you're ready to do the best work of your life, we should talk.

THE JOB

The Brand Manager will lead the day-to-day relationship management and execution of Live Nation's strategic marketing partnerships with leading corporate brands, including BACARDÍ Rum, Espolòn, Gin & Juice, L'Oréal, and Ross. This role will support partnership programs across festivals, venues, on-site experiential activations, media and promotions, social marketing, and insights, while helping maximize client value and program performance across multiple brand categories.

Key areas of focus include:
• Client relationship management and service
• Program activation, execution, performance tracking, and strategic analysis
• Development and delivery of collaborative client presentations
• Financial performance, budget planning, and reporting
• Team management and development
• Innovation, growth, and partnership expansion

WHAT THIS ROLE WILL DO
• Represents Live Nation with a commitment to integrity, respect for others, inclusivity, collaboration and professionalism
• Provides professional, responsive service to and communication with clients that ultimately exceeds expectations and builds trust between the client and Live Nation
• Supports the successful delivery of contractual assets including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals
• Coordinates client status calls/meetings including the preparation of agendas, distributing pre-read materials, stewarding discussions, and delivering post call notes that supports the progression and delivery of client programs
• Supports the planning and execution of key client activations across Live Nation assets including venues, festivals, promotions, media, hospitality, and content programs
• Ensure accurate, on-time financial reporting for sponsorship programs by processing invoices, reconciling expenses to budget, managing client billing, and maintaining Salesforce profitability plans
• Gathers, analyzes, and packages key metrics, learnings and growth opportunities into program recaps that demonstrate delivery of objectives and return-on-investment
• Explores and applies cutting-edge marketing trends, emerging technologies, and industry best practices to strategically enhance sponsorship programs and foster team-wide learning and development
• Supports department wide development initiatives that improve overall team efficiency and effectiveness
• Develops and grows relationships with key Live Nation teams (i.e., Digital and Social Media, Promotions, Talent, Content Production, Legal, Finance, Research, etc.) to ensure the desired program delivery and results for clients
• Continuously strengthens day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs

WHAT THIS PERSON WILL BRING
• 2-5 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies
• Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines
• Excellent communication skills - written, verbal, presentation and visual storytelling
• A proactive, collaborative, and organized working style
• Excellent interpersonal skills for building relationships internally and externally
• Work with recognizable global brands preferred
• Experience with marketing programs across physical and digital components preferred
• Solutions-driven with proven ability to think through and solve complex issues
• Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client-oriented communications
• Proficiency in enterprise technology platforms including AI, Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or other relevant applications
• Strong passion for branding, marketing, and the music industry including knowledge of relevant artists and industry trends
• Ability to travel up to 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice

BENEFITS & PERKS

Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:

HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

WEALTH: 401(k) program with company match, stock reimbursement program

FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support

CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

OTHERS: Volunteer time off, crowdfunding match

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

--

The expected compensation for this position is: $70,000 - $75,000 USD.

** Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.

Jobcode: Reference SBJ-8691pm-216-73-217-96-42 in your application.